COMPETITION

HARBOR FREIGHT TOOLS

Harbor Freight Tools is accepting pitches for commercials to promote brand awareness and drive foot traffic to their stores. $500 will be awarded to each of 10 pitches selected as semi-finalists.
Harbor Freight's goal is to produce three of the 10 semi-finalist pitches into commercial spots and air them on cable, network TV and online - a potential audience of millions! Those three winning pitches will each receive a $12,000 production budget, plus a $1,500 bonus for the writer-director. Including the $500 semi-finalist prize, that's a total of $14,000!

PITCHES ARE DUE MONDAY, APRIL 4, AT 24:00 PST. Submissions must be uploaded to Filmaka.com.

The Harbor Freight customer is primarily male, 25 – 54, with a wide income range. In many markets, the customer base includes a large percentage of Hispanic consumers. (Note: 50% of our customers pay cash, indicating that we may have a very large recent immigrant customer base.) Effective Marketing verticals have included advertisements in media properties that cater to the following interests: Automotive, Truck, Motorcycle, Woodworking, Outdoor, Guns, and some Men’s lifestyle. Customers have described Harbor Freight as the "Walmart" of tools.

We believe that over 50% of our target audience (those who buy tools) have never heard of Harbor Freight. Therefore, the most important objective has to be to drive awareness, and to drive new customers into our stores. This can be done with the simple comparative, underscoring our huge price advantage. A secondary objective is to underscore how broad our selection of tools is.
CLICK HERE to learn more about HARBOR FREIGHT TOOLS and their PITCH REQUIREMENTS
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