COMPETITION

CISCO DIGITAL CRIBS

 
 
WHAT TO TELL US ABOUT YOUR DIGITAL CRIB
 
WHO SHOULD I PROFILE?
 

Who you choose to make your film about is often as critical as how they use technology. Your subject should speak easily about technology and describe the benefits in human terms. They should be interesting to watch, have plenty of energy, and be comfortable on camera.  This is an opportunity for your subject to promote him or herself and their tech projects.  Above all we want to focus on people who are passionate about their technology and are using it in a unique or creative way. We're particularly interested in personalities and/or groups who create and/or use a lot of media and video.

 
WHAT DO YOU MEAN BY DIGITAL SERVICES AND SERVICE PROVIDER?
 

Tech lovers all have a favorite digital service - maybe more than one! We're talking about things like DVR, Video On Demand, Hi-Speed Internet, and Mobile Phone Service. An SP, or Service Provider, is an organization that provides some kind of wireless or landline communications service, video service or internet service or any combination of the three. Examples are a local or long distance telephone company, cellular or wireless phone carriers, Internet Service Providers (ISP), or cable TV providers. We want to know what your subject's favorite is, and who they get that service from. Cisco doesn't want an advertisement for a brand, but they are interested in how people use their service provider and home network in creative ways. It's okay to feature Cisco products (ex. Linksys, Scientific Atlanta cable boxes), but Cisco is looking to show a breadth of different experiences provided by a variety of companies.

Examples of service providers in various countries are:
US - Time Warner Cable, Verizon, AT&T, Comcast
UK - BT
Germany - Deutsce Telekom
Australia/NZ - Telstra
India - BSNL, Reliance, AirTel
Netherlands - Ziggo
France - France Telecom
Italy - Telecom Italia
Canada - Bell Canada, Rogers Cable
South Africa - Vodacom, MultiChoice
Mexico - Telmex
Brazil - Telefonica, Brasil Telecom, Vivo
Spain - Telefonica
China - China Telecom, China Netcom, China Mobile, China Unicom
Japan - NTT Docomo, Softbank

 
WHAT SHOULD THE TONE AND STYLE BE?
 

We want to encourage diversity; therefore filmmakers are free to make a funny film or a poignant film. They can shoot in a variety of visual styles. Let your film show the character of your subject and of the region you are from, as well as the filmmakers' individual take. What makes this crib unique? Be sure to start your clip by having the subject of your film say "Welcome to my Digital Crib."


 
DO I HAVE TO MAKE TWO SEPARATE FILMS TO SUBMIT?
 

Yes. The first film should be a fun, entertaining piece about the person you are interviewing, that talks about their use of technology. It should demystify the technology and describe its effect in familiar, human terms. The second film should be a closer look at the technology, showing how they have configured their crib. It should also explain how living with this new technology has changed their life.


 
DOES IT HAVE TO BE IN ENGLISH?
 

No. Cisco encourages a global viewpoint. Each person profiled should speak in their native language. But your film should be subtitled in English, if English is not spoken.


 
HOW IMPORTANT IS HIGH DEFINITION VIDEO?
 

Cisco strongly prefers submissions to be on HD in 16x9 aspect ratio. However, no one should fear exclusion because they don't have access to HD equipment. Creativity is most important in your submission. HD is preferred to allow the most flexibility to showcase these films on different websites and larger screens as a part of Cisco's Digital Cribs promotional campaign.


 
WHAT OTHER INFO DO YOU NEED FROM ME?
 

Everyone who submits to this competition should upload a clear headshot and bio to their Filmaka profile page. As always, they should have their subjects sign a Talent Release Form (found on the DELIVERY RULES page) before they begin filming. Winners will also be asked to submit a clear, full-body photo of their subject - see www.digitalcribs.com for an example.


 

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