ABOUT THE CHALLENGE
Filmaka Members were invited to submit a pitch for a 30 second film that tells a fantastic story in which SNICKERS® Brand plays a role.
The brand brief from Snickers:
We are not looking for a "commercial," we're looking for original, authentic and entertaining SNICKERS® Brand content which your audience will engage with, enjoy, and pass along to friends for their enjoyment. We're not giving you a premise, an outline, any characters, locations or events. What we're giving you is the brand identity for the SNICKERS® Bar and how the candy bar should be portrayed onscreen.
This Challenge is open for Bids from around the world, but we are seeking content with an American sensibility - produced films may be aired on US TV. For that reason as well, all films must be shot in HD. Five (5) bids will be selected and given the greenlight for production with a total budget of $10,000 USD. Each producer will receive $5,000 when greenlit and the remaining $5,000 when the final film is received and approved. Our primary interest is in English language films, but we are also looking for some Spanish language bids. All bids for Spanish language films must be accompanied by an English translation. Enter as many bids as you like. Please note, you will have 3 weeks to produce each film. Pitches must be uploaded in word or PDF file.
5 great shorts that were distributed by Snickers and its partners.