It all started with the music video and MTV.
I was the kid who remembered the names of music video directors back in the early 90s when MTV was still a novelty in India.
My first job after college was at MTV where I quickly learned that it wasn't 'all about the music' and painfully came to terms with reality tv killing off the music video.
Several TV gigs later, I am proprietor of my film production house, Black Balloon, that produces corporate communication films, while I nurture my inner-Romanek, working on music videos for indie artistes and short films around my city, Bombay.
I know that I want to find the most sustainable way of engaging with audiences across media platforms and am building a business model in that direction.