Patricio Ginelsa is originally from Daly City, CA, where his passion for filmmaking developed while creating video movies with his neighborhood at the age of 13. After receiving his BA in cinema production at the University of Southern California, Patricio became the Associate Producer of the award-winning film THE DEBUT and assisted in its 2 year long theatrical self-distribution tour, leading to a home video deal with Columbia Tri-Star.
Inspired by the grassroots nature of that campaign, Patricio teamed up with A.J. Calomay of Xylophone Films to form a community-based process of filmmaking starting with the completion of the feature-length video LUMPIA (2003 Hawaii International Film Festival, 2004 Toronto ReelWorld) which received a rave review from Variety, calling it a movie that takes "low budget to new heights... and should be shown in high-school media classes across the continent".
Ginelsa’s emphasis on storytelling and community collaboration can be seen in the multiple music videos he’s directed for various independent artists. He wrote and directed 3 music videos for the Grammy-Award winning BLACK EYED PEAS, THE APL SONG (2004) and two versions of BEBOT (2006), one of which was lauded with the California Preservation Foundation Presidents Award for its focus on Stockton's Little Manila District. Other awards include BEST MUSIC VIDEO for his Native Guns CHAMPION video at the 2007 San Diego Asian Film Festival and for Bambu CROOKS & ROOKS at the 2009 Chicago International Hip Hop Film Festival.
Patricio won the 72 Hour Film Competition at the 2008 Los Angeles Film Festival for his short film BEING REEL and completed commercial work for L&L Hawaiian Barbeque and USC Credit Union. In 2009, his winning video for LINCOLN made its national primetime debut during the Grammys on CBS while his short THE DIGITAL FAMILY took home the First Place Grand Prize in the DIRECTV Film Challenge.
Under his production company Kid Heroes Productions, Patricio continues to develop his passion projects while maintaining his day job and somewhat of a normal life..
To view Patricio's DIRECTOR REEL, visit: http://www.kidheroes.net/pginelsa